The 2018 Chartered Institute of Marketing, Ghana (CIMG) annual Strategic Marketing CONFAB ended on Thursday, November 1, 2018, at the Golden Tulip Hotel in Accra.
The two-day annual conference had six marketers speak on the theme: Marketing: A CATALYST FOR DRIVING GHANA BEYOND AID.
The first day of the conference saw Minister of Information Kojo Oppong Nkrumah explaining the need why marketers across the country have to work hard to push the Ghana Beyond Aid agenda.
Speakers for the final day of the conference were Mr Bright Ladzepo (CEO, PHD Media Ghana), Mr David Afflu (Business Unit Director, PZ Cussons) and Mrs Margaret Takyi-Micah (CEO/managing consultant Neat of ideas consultancy).
Mr Ladzekpo explained how technology can make Ghana beyond aid agenda come into reality.
Mr Aflu also spoke on channel management and Mrs Takyi-Micah also touched on the need to improve customer service relationship.
The Strategic Marketing Confab is an annual thought-leadership programme organized by the Chartered Institute of Marketing Ghana (CIMG).
Read also:Video:Day one of CIMG Strategic Marketing Conference held
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