Newcastle have signed striker Salomon Rondon from West Brom on a season-long loan, with Dwight Gayle heading to the Championship side on the same deal.
Venezuela international Rondon, 28, scored seven Premier League goals for the relegated Baggies last season and becomes Newcastle's sixth signing of the transfer window.
Gayle, 27, scored six league goals last season as the Magpies finished 10th.
"I am delighted to sign Salomon," said Newcastle boss Rafael Benitez. When we were looking for options up front, we knew how important experience would be."
Gayle scored 23 goals in 32 appearances when Newcastle won the Championship in 2016-17.
"This deal was in the best interests of both clubs," said West Brom head coach Darren Moore.
"Dwight is a proven goalscorer in the Championship - he's quick and sharp off the back of defenders and I believe he will add to our goal threat."
West Brom were beaten 2-1 by Bolton in their Championship opener on Saturday, while Newcastle begin their Premier League campaign against Tottenham on Saturday.