Vivo Energy Ghana has introduced a Shell Club Loyalty Programme to reward customers across the country.
The distributors and marketers of Shell branded products and services will within a period of one year focus on rewarding its customers through the Loyalty Programme.
Speaking at a media engagement in Accra, MD for Vivo Energy Ghana, Mr. Ben Hassan Ouattara said the programme was introduced after research into the needs of the customer,
"It's a big innovation that is coming into this industry and one key thing about shell is understanding the customer needs to design products that match what the customer will like, Shell has done customer survey on rewards Ghanaians will like, Shell club is a loyalty programme which is designed to reward our best customers."
Also addressing the press at the event, Marketing Manager for the company, Jerry Boachie Danquah said customers will be given a wide array of gifts ranging from food, electronics, airtime, entertainment, shopping vouchers, hampers, transport, health, sports, special insurance packages for commercial drivers, and exclusive gifts for Shell Club members from time to time.
Register for Shell Club Loyalty Card
To join the Shell Club and enjoy the many gifts, the Marketing Manager stated that customers will have to visit Shell service stations to sign-on with just their cell phone number.
According to him, customers will then be given their Shell Club loyalty card and a tag. Club members will be asked to either complete their registration through the Shell Africa App, the website or through their dedicated call centre.
Jerry Boachie Danquah stressed that some of the benefits of the Shell Club card include earning points which can be converted into gifts and doubling and tripling points through frequency and higher volume purchases.
The programme is rolled out to 100 selected Shell service stations now and will be extended to all service stations across the country in due course.
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