Streaming service provider Netflix has announced that it will end its free service in Kenya next month as it looks for ways to raise its revenue amid market competition.
Launched in 2021, Netflix allowed users to access a limited selection of content without paying for subscription as it sought to tap into the growing streaming market.
In a statement, Netflix says the free plan will no longer be available from 1 November.
"No action will be required, your membership will be automatically cancelled when the free plan ends," the company said.
It encouraged its subscribers to upgrade to the various premium plans offered.
The move comes months after Netflix reduced subscription prices for its Kenyan subscribers by 37% in an attempt to win new users amid increasing competition.