Anyone expecting the multiple costume changes of Super Bowls past might have been disappointed. But Rihanna nonetheless wowed at her halftime show in an all-red ensemble custom-made for her by luxury labels Loewe and Alaïa.
Subsequent reports that the star is expecting her second child may explain why she kept things simple — and why she opted for a pair of comfy sneakers in a complementary shade of red.
The Barbadian singer began her 13-minute halftime show on a suspended platform singing "B**** Better Have My Money" in a cotton canvas flight suit. The garment was almost entirely unzipped to reveal a matching silk jersey catsuit and sculpted leather corset (and, of course, a baby bump, as later confirmed to The Hollywood Reporter by her representative, who CNN has reached out to for comment).
All three garments were custom-designed by Jonathan Anderson, creative director of Spanish label Loewe. The fashion house, which debuted a similar looking red breastplate as part of its Spring 2022 ready-to-wear collection, said her look had been inspired by flight gear and was "designed to build volume in step with the dynamic scenography of the show."
Rihanna completed the outfit with a pair of red sneakers from Maison Margiela's collaboration with sport shoe brand, Salomon. Over the top, she wore a leather puffer scarf with integrated gloves by Alaïa, the label founded by late Tunisian couturier Azzedine Alaïa.
The 34-year-old soon discarded the scarf, before embarking on a medley of hits including "Rude Boy" and "Umbrella." But she was back in another Alaïa piece for the finale, "Diamonds." This time it was a red leather maxi puffer coat — also with integrated gloves — designed by the label's creative director Pieter Mulier. (At the halftime show press conference Thursday, Rihanna had also opted for an aviator jacket by Alaïa, which just days ago opened a New York boutique after more than 30 years without brick-and-mortar presence in the city.)