The African media has been challenged to project a positive image of the continent and espouse the limitless possibilities inherent in Africa.
President Nana Akufo-Addo says journalists on the continent have a duty to establish a positive narrative that would project Africa's status as the new frontier of growth and boundless economic opportunities.
Speaking at the Bloomberg Africa Business Media Innovators Summit in Accra, he observed that African media practitioners faced many challenges that have led to it shirking its responsibility to espouse the Continent's story.
As a result, the narrative on Africa had been shaped and told by foreign journalists, who project the continent as one torn by war, disease, poverty and famine.
President Akufo-Addo expressed confidence that technological advancement and innovations will help change the face of Africa’s media, and present the continent with even more greater control to tell its own story and challenged financial and business journalists on the continent to bring to the attention of governments and decision-makers why the promotion of business-friendly environments was important.