Chinese smart gadgets firm renowned for sleek product designs and competitive pricing, Xiaomi, has opened a showroom in Osu, Accra, following last October’s successful showroom launch at Spintex.
The new showroom is located on the popular 'Oxford Street' (opposite the Absa Bank) and stocks a wide range of Xiaomi products like mobile phones, Android TVs, smart rice cookers, routers, smart bags and a host of others.
Sales Director, Mustafa Shaaban, said at the opening ceremony on December 23, 2021, that the new showroom at Osu feeds into a well-thought-out campaign by Xiaomi Ghana to strengthen its presence in the country and to dominate the West African market.
“Our brand is very strong, the quality is very good and our prices are competitive. With this Osu shop, we are targeting the mid to high range. In fact, we are targeting all the range because our prices are good,” said Mustafa.
As it sets up showrooms at the strategic locations in Accra and Kumasi, the Xiaomi is also actively working to set up in West African countries like Togo and Ivory Coast.
In the 2021 global smartphone market share, Xiaomi moved into the Number 2 spot edging close to beating Samsung to the Number 1 spot and beating Apple hands down.
With a top of the range product design and quality, coupled with excellent customer service, Xiaomi Ghana is certain to dominate the market in the coming months.