The government has announced plans to introduce an Alcohol Control Regulations Bill in Parliament to tighten rules on the advertisement and marketing of alcoholic beverages in the country.
Speaking during a parliamentary leadership media briefing at Parliament House in Accra on Tuesday, Mr. Mahama Ayariga, the Majority Leader and Leader of Government Business in Parliament, said the proposed legislation seeks to protect public health, particularly among young people, by curbing excessive exposure to alcohol promotions.
He explained that the bill, to be introduced by the Food and Drugs Authority, would set clear guidelines on how alcohol products could be marketed, including restrictions on broadcast times, sponsorships, and promotional activities that target vulnerable groups.
“This initiative is not about stifling business, but about safeguarding the wellbeing of our citizens,” he noted.
He added that the measure would also help control alcohol abuse and regulate when and where alcohol could be consumed.
The Parliamentary leadership indicated that the bill will be laid before the House in the coming weeks for debate and consideration.
Stakeholders, including civil society organisations, health professionals, and industry players, are expected to be consulted during the legislative process.
The move comes amidst growing concerns from health experts and advocacy groups about rising levels of alcohol consumption and its associated social and health consequences.
GNA