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Prez SoNA: Mahama’s use of symbolism great art of communication - Franklin Cudjoe

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The President of policy think tank, IMANI Ghana, Franklin Cudjoe, has endorsed the new approach President John Dramani Mahama adopted during the delivery of his fourth State of the Nation address to Parliament, describing it as a great art of communication.


The President on Thursday introduced about ten Ghanaians who he said, had directly benefited from government’s social intervention programmes. But the approach, which he referred to as evidence-based, has been described by some particularly political opponents as trivial and only meant to woo electorate in the November election. Even though there has been widespread social media mockery of the President’s strategy, Franklin Cudjoe in an interview with Citi News, said it was effective and recommended that others emulate it. “…The symbolism in which the president tried to communicate some of his achievements about access to education where he connected it; you could see living examples of kids.

No matter how you dislike the ideas of the president, I think we’ve got to give it to him really when it comes to that symbolism, it’s a great act of communication which I think every political grouping or party should do. No matter how you dislike the speech, the one major positive of what he did is essentially that symbolism that he showed.”

He further stated that, “Can you imagine all those kids that stood up and their peers looking at them? It may be an art in political communication in an election year, but you’ve got to give it to him,” he added. The IMANI president however called for a proper content analysis of the President’s address.