Bozoma Saint John leaves Uber

By Mutala Yakubu
Bozoma Saint John
Bozoma Saint John

US-born Ghanaian marketing guru, Bozoma Saint John has left his role as the Chief Brand Officer of Uber.

The 41-year old had been the CBO of one of the worlds leading transportation company since June 2017.

Bozoma is now the Chief Marketing Officer for entertainment company Endeavor.

Saint John’s employment at Uber came in the midst of the company’s scandals around sexual harassment, management issues and toxic culture.

“Boz’s strong creative vision has the power to create cultural moments that are transformative for brands,” Endeavor CEO Ariel Emanuel said in a statement. “We’re excited for what it means when her vision comes face-to-face with our client roster and portfolio of brands who are shaping the cultural conversation around the world every day.”

Before joining Uber, Saint John made a name for herself at Apple, where she led the company’s global consumer marketing division for Apple Music and iTunes. Saint John joined Beats Electronics only a few months before Apple bought the company for $3 billion.

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Before that, she spent several years at PepsiCo doing music and entertainment marketing. But it wasn’t until Apple’s Worldwide Developers Conference in 2016 when the masses began to understand her talent.