Ghana among first beneficiaries of the World Bank’s ‘Smart Campaign’

By Sam Edem
Ghana and the World Bank
Ghana and the World Bank

Ghana has been selected among the first five beneficiary countries of World Bank’s Smart Campaign.

This follows an earlier report by the global financial institution which placed Ghana among the countries with the worst customer relation – particularly in the financial sector.

The client protection programme (Smart Campaign) is facilitated by the World Bank in collaboration with the Centre for Financial Inclusion – Ghana and is targeted at equipping stakeholders in the financial sector, especially the banking and securities institutions with critical tools required for effective client services as well as providing adequate investment security.

The initiative also comes as a complement to the government’s efforts through the Bank of Ghana as well as the Security and Exchange Commission (SEC) in sanitizing the banking & securities industry.