Prime News Ghana

Vodafone Ghana launches the "Vodafone One" package

By Michael Abayateye
Mr.Andah(third left) with Vodafone Ghana executives after the launch
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Deputy Minister designate for Communications, George Andah has pledged government's commitment to ensuring that the communications industry is given flexible room to operate efficiently in the country.

Speaking at the launch of the 'Vodafone One' package in Accra on Monday, he said, they would provide the opportunity for the industry to use the latest technology and innovation to succeed.

According to him, it is the responsibility of government to ensure that the sector is properly regulated and further approve policies and licences that would enhance the sector, make the operators more willing to engage and bring more competition.

"The general telecommunications landscape in Ghana has become very keen and competitive. Since the industry was liberalised close to the turn of the new millennium, we have experienced a holistic embrace of telecom services by Ghanaians beyond any form of imagination. As a Ministry, we find this extremely exciting; especially as it continues to be evident that the industry has now become the main driver of economic growth", he stated.

He stressed that "the core vision of the Ministry of Communications is to manage the convergence of communications and technologies to promote a viable integrated national development process within a global setting."

The astute Marketing Consultant said, it is comforting that Vodafone in exhibiting their ever-present sense of forward thinking and thought leadership, have come out with a product that should hopefully go a long way to ensure that the crucial needs of customers are met in a timely and effective manner.

"The Ministry of Communications would like to commend Vodafone Ghana for playing its part in making sure our industry is always up to date with the dictates of the modern world. We appreciate Vodafone’s leadership in innovation and creativity in the industry - recently unveiling its essence as a SuperNet and introducing a most innovative ‘Fibre-to-the-Home” product.

As a government, he said, they will not renege on the mandate to ensure the entire country is confidently connected as the internet has now become a 'critical public infrastructure' which must be understood.

Chief Executive Officer of Vodafone Ghana, Yolanda Cuba said, the Vodafone One package, is aimed at providing customers with an always connected service that comes in just a package.

She added that it allows the customer to be always connected, make one payment on four different services and enjoy services on multiple devices.

"Customers are in the center of what we do and this is one of the ways to provide efficient service to our customers and ensure that more people are connected digitally across the country", she stated.

Director in charge of Fixed Business at Vodafone Ghana, Patricia Obo-nai explained that the package gives allocation on mobile data, mobile voice, fixed landline and fixed broadband but the customer pays once into an account.

The package, which is an industry first she said is targeting individuals, Small to Medium Size Businesses and families that use multiple devices at the same time with packages ranging from GHC100 to GHC300 which are all in auto-renewal and paid digitally.

"This was an important insight we got from our customers that they spend more on separate lines.Hence the decision to give them that one package which provides about four services", she stressed.