The 29th edition of the National Marketing Performance Awards under the auspices of the Chartered Institute of Marketing, Ghana (CIMG) will in few hours be underway at the Accra International Conference Centre and live on Primenewsghana.com
With the mission to deepen the interest of the marketing profession and its members and to ensure that the Institute impacts positively in the performance of its legitimate role in society and the economy of Ghana and the world at large, the Chartered Institute of Marketing, Ghana (CIMG) introduced the award scheme, to; create awareness for the Marketing Concept and its importance for the success of businesses, promote high professional standards and to encourage excellence among marketing practitioners and also to stimulate healthy competition among organizations.
This year’s awards are to be held under the theme ‘Marketing – a catalyst for driving Ghana Beyond Aid’, and targetted at mainstreaming and positioning marketing as an important sector in the growth and development of businesses and the Ghanaian economy as a whole.
The Awards will be under 6 main categories which are the CIMG Hall of Fame, Personalities, Media, Business, Product and Not-for-Profit Organisations. There is also the President’s Special award.